{"id":338,"date":"2013-10-11T08:05:16","date_gmt":"2013-10-11T15:05:16","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=338"},"modified":"2013-10-11T08:05:16","modified_gmt":"2013-10-11T15:05:16","slug":"quick-tip-4-display-advertising","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2013\/10\/quick-tip-4-display-advertising\/","title":{"rendered":"QUICK TIP #4 \u2013 Display Advertising"},"content":{"rendered":"<table  class=\" table table-hover\" border=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"550\">People spend 95% of their online time browsing websites with display ads. Whether you are trying to target a regional customer base or focus on nationwide markets, e-Display ads can help you generate online leads, jumpstart stagnant sales, introduce new or seasonal products, and help build your brand.<\/td>\n<\/tr>\n<tr>\n<td width=\"550\">\n<span style=\"text-decoration: underline;\">QUICK TIPS: <\/span><\/p>\n<ul>\n<li>Using Contextual Targeting<\/li>\n<\/ul>\n<p>Know who you are selling to. Your demographic settings should be tailored to the audience of these websites. For example, if you sell golf clubs, make sure you maximize your ad spend by targeting your ads to golf related websites.<\/p>\n<ul>\n<li>Test, Test, Test<\/li>\n<\/ul>\n<p>Display Ads are generally a \u201ctop of the funnel\u201d campaign. That means it\u2019s very broad. Be patient and test various targeting settings to see which ones are most effective.<\/p>\n<ul>\n<li>Monitor Your Campaigns to Increase Efficiency<\/li>\n<\/ul>\n<p>Check your analytics to find out which demographics, topics and categories are performing best. Spend more of your budget on the websites, or targeting groups that show higher conversion rates.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<table  class=\" table table-hover\" border=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td width=\"550\"><\/td>\n<\/tr>\n<tr>\n<td width=\"550\"><span style=\"text-decoration: underline;\">More on Display Advertising:<\/span><\/p>\n<p>Thinking about introducing new or seasonal products for the holidays?\u00a0 In a recent study by Experian.com we can see that nearly 60% of marketers will utilize online display advertising this holiday season, topping other popular channels such as search, email, and print ads.\u00a0 Click here to read more.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/press.experian.com\/United-States\/Press-Release\/49-percent-of-marketers-will-launch-a-holiday-campaign-before-halloween.aspx\">http:\/\/press.experian.com\/United-States\/Press-Release\/49-percent-of-marketers-will-launch-a-holiday-campaign-before-halloween.aspx<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>People spend 95% of their online time browsing websites with display ads. Whether you are trying to target a regional customer base or focus on nationwide markets, e-Display ads can help you generate online leads, jumpstart stagnant sales, introduce new or seasonal products, and help build your brand. QUICK TIPS: Using Contextual Targeting Know who [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72,83],"tags":[],"class_list":["post-338","post","type-post","status-publish","format-standard","hentry","category-display-ads","category-dailytips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QUICK TIP #4 \u2013 Display Advertising - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read &quot;QUICK TIP #4 \u2013 Display Advertising&quot;, the latest online marketing article from Nett Solutions: Orange County Online Marketing Agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nettsolutions.com\/blog\/2013\/10\/quick-tip-4-display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QUICK TIP #4 \u2013 Display Advertising - 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