{"id":32,"date":"2010-02-25T19:33:53","date_gmt":"2010-02-26T00:33:53","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=32"},"modified":"2010-02-25T19:40:46","modified_gmt":"2010-02-26T00:40:46","slug":"%e2%80%9ci-don%e2%80%99t-want-yahooor-msnbing-i-only-want-google-%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2010\/02\/%e2%80%9ci-don%e2%80%99t-want-yahooor-msnbing-i-only-want-google-%e2%80%9d\/","title":{"rendered":"\u201cI don\u2019t want Yahoo!(or MSN\/Bing). I only want Google.\u201d"},"content":{"rendered":"

One of the first questions sales teams face when meeting a prospective business for the first time is \u201cwhat does your company do?\u201d\u00a0 We explain that Nett Solutions is a SEM who provides prime sponsored listings on Yahoo! and Google.\u00a0 Over the past\u00a0two years it seems there is a Pavlovian reaction to this statement which automatically triggers a response of \u201cI don\u2019t want Yahoo!\u00a0 I only want Google.\u201d<\/p>\n

I believe that statement is a fallacy in the advertising world built upon subjective feelings rather than objective logic.\u00a0 I am not here to argue Google\u2019s market share or to downplay its incredible success.\u00a0 In fact, Google tends to be my personal choice for search.\u00a0 I am simply sharing the perspective that it is not wise to neglect Yahoo! in an ad campaign.\u00a0 We have reviewed numerous metrics from our clients showing that some Yahoo! ad campaigns return a better ROI than Google.\u00a0 In each of these instances Google certainly showed more volume but the relative ROI percentage leaned in Yahoo\u2019s favor.\u00a0<\/p>\n

I am a thirty-something who decided to re-enter the world of academia and pursue my MBA.\u00a0 I was dumb enough to register for a Finance course my first semester… not the wisest decision after a decade long \u00a0layoff from school.\u00a0 Now, if you detest finance as much as I do, this blog will bring you nightmares and may cause you to break out in a cold sweat.<\/em>\u00a0 On the first day of class our professor was\u00a0refreshing our cobweb-laden minds about the topic of Capital Budgeting and Net Present Value (NPV).\u00a0 As a quick Finance 101 review, NPV is simply the present value of all the future cash flows of a project you are considering.\u00a0 In laymans terms, let\u2019s say you wanted to buy a $100,000 machine for your business.\u00a0 To see if it is worth buying you want to calculate what the total estimated future revenue of that machine is worth in today’s dollars. If the NPV is positive (ie: worth more than $100,000) you should buy the machine since it more than pays for itself.\u00a0 If it is negative you should reject it.<\/p>\n

So we calculated the NPV for three Projects and the answer came out as:<\/p>\n

NPV of Project A = $3,986<\/p>\n

NPV of Project B = $2,129<\/p>\n

NPV of Project C = -$813<\/p>\n

The professor asked the class \u201cAs a manager, which project do you want for your company?\u201d\u00a0 The entire class blurted out a knee-jerk reaction of \u201cProject A\u201d.\u00a0 The professor immediately asked again, \u201cAs a manager, which project do you want for your company?\u201d\u00a0 An insecure and subdued, yet still unanimous \u201cProject A\u201d was given by the students.\u00a0 After asking a third time, we caught on.\u00a0 As a manager you want BOTH project A and B since they both bring in a positive cash flow!\u00a0<\/p>\n

I believe this is a good parallel to the way people view Yahoo! and Google.\u00a0 Sure, one may bring about more volume than another but as long as they both bring about a positive ROI or cash flow you would be foolish to ignore one over the other.\u00a0 Whether it\u2019s Yahoo, Google, print ads, or online display ads, all advertising channels will bring about different ROI\u2019s.\u00a0 As long as the campaign is putting more in your pocket than what you spend you should continue to go with it.\u00a0<\/p>\n

Yahoo! just released their Q4 earnings report and announced their revenues topped analysts estimates.\u00a0 Sales totaled $1.26 billion.\u00a0 This surge in revenue was attributed to a rush in online spending.\u00a0 Remember, search engines only make money when people click on their ad network.\u00a0 People are clicking on Yahoo! whether you want to believe it or not.\u00a0 According estimates from organizations like comScore Inc., Yahoo! still holds nearly 20% market share.\u00a0 That\u2019s 20% of the opportunities you may be missing out on if you have written off Yahoo!.\u00a0<\/p>\n

Cheers and go Team USA!<\/p>\n

— Michael<\/p>\n

Nett Solutions is a SEM agency working with Yahoo! and Google.\u00a0 We are a SoCal based company built of an eclectic cornucopia of: \u00a0marketers, mothers & fathers, husbands & wives, college grads & MBA\u2019s, surfers, church-goers, athletes, comedians (and those who think<\/strong> they are comedians).\u00a0 Our common bond is that we like to help people succeed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the first questions sales teams face when meeting a prospective business for the first time is \u201cwhat does your company do?\u201d\u00a0 We explain that Nett Solutions is a SEM who provides prime sponsored listings on Yahoo! and Google.\u00a0 Over the past\u00a0two years it seems there is a Pavlovian reaction to this statement which […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\n\u201cI don\u2019t want Yahoo!(or MSN\/Bing). I only want Google.\u201d - Nett Solutions Blog<\/title>\n<meta name=\"description\" content=\"Read "\u201cI don\u2019t want Yahoo!(or MSN\/Bing). 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