{"id":225,"date":"2012-11-16T10:24:44","date_gmt":"2012-11-16T18:24:44","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=225"},"modified":"2012-11-16T10:26:54","modified_gmt":"2012-11-16T18:26:54","slug":"holiday-search-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2012\/11\/holiday-search-marketing-campaign\/","title":{"rendered":"Holiday Search Marketing Campaign"},"content":{"rendered":"<p>Can you believe it? \u00a0It&#8217;s already that time of year&#8230; the most wonderful time of the year. \u00a0The Holidays are here. \u00a0To SEM&#8217;s, it&#8217;s the time of year when normal search traffic goes bezerk. \u00a0The usual purchase and conversion patterns go out the window. \u00a0One key metric that changes during the Holiday season is your revenue per click (RPC). \u00a0RPC tends to drastically improve heading into Thanksgiving and through the middle of December. \u00a0 \u00a0For obvious reasons, there is a higher urgency for people to buy\/convert during the holiday season. \u00a0 The chart below shows a 30% increase in RPC on Thanksgiving, and a more drastic jump on Cyber Monday. \u00a0Numbers continued to stay high throughout December for the expected holiday shopping season. \u00a0 It&#8217;s not too late. \u00a0Call us now so we can get your campaign going. \u00a0The numbers play in your favor and we&#8217;d love to help you out. \u00a0949-330-7060<\/p>\n<p><a href=\"https:\/\/www.nettsolutions.com\/blog\/?attachment_id=226\" rel=\"attachment wp-att-226\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-226\" title=\"Pay per click seo Revenue per click\" src=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2012\/11\/Pay-per-click-seo-Revenue-per-click.png\" alt=\"\" width=\"580\" height=\"342\" srcset=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2012\/11\/Pay-per-click-seo-Revenue-per-click.png 580w, https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2012\/11\/Pay-per-click-seo-Revenue-per-click-300x176.png 300w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can you believe it? \u00a0It&#8217;s already that time of year&#8230; the most wonderful time of the year. \u00a0The Holidays are here. \u00a0To SEM&#8217;s, it&#8217;s the time of year when normal search traffic goes bezerk. \u00a0The usual purchase and conversion patterns go out the window. \u00a0One key metric that changes during the Holiday season is your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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