{"id":213,"date":"2012-10-10T11:04:22","date_gmt":"2012-10-10T18:04:22","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=213"},"modified":"2012-10-10T11:08:07","modified_gmt":"2012-10-10T18:08:07","slug":"restaurant-impossible","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2012\/10\/restaurant-impossible\/","title":{"rendered":"Restaurant Impossible?"},"content":{"rendered":"<p>I\u2019m a huge fan of the Food Network.\u00a0 I love to cook.\u00a0 I love to grill.\u00a0 I love experimenting with new recipes.\u00a0 One of the more entertaining shows on the Food Network is called Restaurant Impossible.\u00a0 The premise of this show is about a chef named Robert Irvine, who always reminds me of NFL Referee Ed Hochuli due to them both wearing tight fitted shirts that show off their guns.\u00a0 (Let\u2019s be real, if I was a walking gun show, I\u2019d probably buy my shirts 2 sizes too small too.)<\/p>\n<p><a href=\"https:\/\/www.nettsolutions.com\/blog\/?attachment_id=216\" rel=\"attachment wp-att-216\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-216\" title=\"Ed Hochuli SEO\" src=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2012\/10\/Ed-Hochuli-SEO1.jpg\" alt=\"\" width=\"153\" height=\"199\" \/><\/a><a href=\"https:\/\/www.nettsolutions.com\/blog\/?attachment_id=217\" rel=\"attachment wp-att-217\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-217\" title=\"Robert Irvine SEO\" src=\"https:\/\/www.nettsolutions.com\/blog\/wp-content\/uploads\/2012\/10\/Robert-Irvine-SEO1.jpg\" alt=\"\" width=\"159\" height=\"202\" \/><\/a><\/p>\n<p>Chef Irvine goes into a failing restaurant and has 48 hours and $10,000 to turn it around.\u00a0 A majority of the show is spent fixing the operational and aesthetic aspects of the restaurant and the menu.\u00a0 \u00a0However, there\u2019s always a 5-10 minute segment focused on marketing.\u00a0 Chef Irvine always needs to find a way to generate buzz and bring customers to the grand re-opening of the restaurant.\u00a0 In marketing terms, he\u2019s focused on \u201cpush marketing.\u201d<\/p>\n<p>I have a handful of friends in the restaurant business and they\u2019re always looking for ways to attract more patrons.\u00a0 They all share a similar sentiment:\u00a0 If I can just get them to try my food, I think they\u2019ll come back.\u00a0 Here are a number of very cool stats published in a collaborative study titled \u201cThe Mobile Path to Purchase\u201d by Telemetrics, xAds, and Nielsen. \u00a0These are some rather convincing numbers. \u00a0Especially since I my own behavior seems to fit right into these statistics. \u00a0I hope this helps all you restauranteurs:<\/p>\n<ul>\n<li>89 percent of smartphone owners and 84 percent of tablet users have immediate purchase intent and take action within 24 hours of their research.\u00a0 (that\u2019s not a typo.\u00a0 89%!)<\/li>\n<li>64 percent of smartphone and 44 percent of tablet users in Restaurants make a decision within an hour.<\/li>\n<li>84 percent of mobile users had looked for a business location or maps and driving directions in the past month.<\/li>\n<li>Smartphone local directory apps are most popular for Restaurant (53 percent)<\/li>\n<li>75% of smartphone users seek restaurant info while on the go and over 50% of that activity is happening in a car.<\/li>\n<li>65% of smartphone users look for restaurants within local walking or driving distance.<\/li>\n<\/ul>\n<p>Bottom line:\u00a0 get your business on google maps\/local\u00a0 apps, yelp, urbanspoon, and other social directories.\u00a0 We can help you get there.<\/p>\n<p>Here\u2019s an infograph for you to enjoy with more data: \u00a0<a href=\"http:\/\/www.telmetrics.com\/mobile-path-to-purchase-study-restaurant-searchers\/\">http:\/\/www.telmetrics.com\/mobile-path-to-purchase-study-restaurant-searchers\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m a huge fan of the Food Network.\u00a0 I love to cook.\u00a0 I love to grill.\u00a0 I love experimenting with new recipes.\u00a0 One of the more entertaining shows on the Food Network is called Restaurant Impossible.\u00a0 The premise of this show is about a chef named Robert Irvine, who always reminds me of NFL Referee [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,71,74],"tags":[],"class_list":["post-213","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-2","category-search-engine-placement-2","category-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restaurant Impossible? 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