I have a friend who moved to NYC in pursuit of his dream to become a writer.\u00a0 He was always good with words so I knew he\u2019d be hell with a pen.\u00a0 His talents led him to the position of writer and, eventually, senior editor for publications such as Blaze, Vibe, and Vue.\u00a0 When he first moved to the city, he fit the mold of a typical \u00a0twenty-something struggling to survive the concrete jungle.\u00a0 Due to the high cost of living in NYC, he often found himself eating what his sister referred to as \u201c$5 chinese food\u201d on a regular basis. \u00a0Constant stomach aches would accompany these cheap, greasy meals laden with MSG.\u00a0 (That\u2019s monosodium glutamate, not Madison Square Garden)<\/p>\n
$5 Chinese food was a good fit at the time for 3 reasons.\u00a0 It was cheap, you received large portions, and it provided sustenance.\u00a0 15 years have since passed.\u00a0 He\u2019s moved on to enjoying all the culinary treats the city has to offer. \u00a0\u00a0$5 chinese food had its time and place in his life\u2026 those days are gone.<\/p>\n
In the same way, cheap SEO may have had a time and place in our lives. \u00a0 Back in the day, SEO could be offered with the same 3 benefits of low end chinese food: cheap, with large portions, and it provided sustenance. \u00a0If you do a simple Google search you’ll find countless SEO firms still selling this outdated SEO strategy. \u00a0Google\u2019s implementation of the Panda and Penguin algorithm tweaks have rendered \u201ccheap\u201d SEO as a thing of the past.\u00a0 Like my friend in NYC, Google eventually matured to the point where \u201ccheap\u201d was no longer wanted or needed.\u00a0 More notably, the stomach aches that accompanied \u201ccheap\u201d were made obselete.\u00a0 Here\u2019s why:<\/p>\n
Penguin<\/strong> can broadly be thought of as Google\u2019s penalty for building too many irrelevant, low quality links and overstuffing your content with keywords.\u00a0 Large portions of low quality food was good for a while, but they have no place in our lives anymore.<\/p>\n Panda<\/strong> can be thought of as Google\u2019s way of rewarding quality.\u00a0 No msg in my chow mein, please.\u00a0 No lard in my kung pao, thanks.\u00a0 Those days are gone.\u00a0 Google wants quality content and low bounce rates to deliver better results.<\/p>\n Ok, enough with the food analogy.\u00a0 Back to business.\u00a0 We\u2019ve spoken to a number of clients who have been using low-cost SEO agencies for years.\u00a0\u00a0 These clients were able to spend a few hundred bucks a month to achieve decent rankings in the SERPs. \u00a0What they got was a ton of irrelevant or weak links and poor or thin content. \u00a0 After the Penguin and Panda shifts, these clients saw their rankings drop from page one to page 5 and beyond.\u00a0 They felt helpless and confused.\u00a0 You may be feeling the same way.<\/p>\n Nett Solutions has forged a team of experts who stay on top of their game and understand what Google wants.\u00a0 They don\u2019t just want a ton of links to your site.\u00a0 They don\u2019t want a lot of thin content.\u00a0 They want natural links and steady, organic growth.\u00a0 They want insightful content that is useful for your site visitors.\u00a0 They don\u2019t want gimmicky weight loss programs.\u00a0\u00a0 They want a steady, natural, constant fitness routine.\u00a0 Our entire SEO team is based here in the U.S.\u00a0 We believe the best way to align with Google\u2019s shift towards quality is to use quality content writers, strategists, and campaign builders.\u00a0 The best quality SEO knowledge still comes from America.\u00a0 We\u2019ve become efficient enough to be competitively priced without being \u201ccheap\u201d (low quality).\u00a0 If you\u2019re struggling with your organic rankings, reach out to us.\u00a0 We\u2019d love to help.\u00a0 949-330-7060.<\/p>\n – Michael<\/p>\n","protected":false},"excerpt":{"rendered":" I have a friend who moved to NYC in pursuit of his dream to become a writer.\u00a0 He was always good with words so I knew he\u2019d be hell with a pen.\u00a0 His talents led him to the position of writer and, eventually, senior editor for publications such as Blaze, Vibe, and Vue.\u00a0 When he […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,74],"tags":[],"class_list":["post-197","post","type-post","status-publish","format-standard","hentry","category-search-engine-optimization-2","category-social-media-marketing"],"yoast_head":"\n