{"id":19,"date":"2010-02-10T16:12:33","date_gmt":"2010-02-10T21:12:33","guid":{"rendered":"https:\/\/www.nettsolutions.com\/blog\/?p=19"},"modified":"2010-02-18T13:12:55","modified_gmt":"2010-02-18T18:12:55","slug":"google-finds-beauty-in-the-basics","status":"publish","type":"post","link":"https:\/\/www.nettsolutions.com\/blog\/2010\/02\/google-finds-beauty-in-the-basics\/","title":{"rendered":"Google & Tiffany’s… two peas in a pod"},"content":{"rendered":"
Some things in life are best left simple and pure.\u00a0 According to my wife, some examples are: Tiffany\u2019s blue, a simple black cocktail dress, a kiss goodnight, her favorite pair of jeans, a baby sleeping and a classic Chanel handbag.\u00a0 Yes, she used the \u201chandbag\u201d card one week before Valentine\u2019s day\u2026 and no, I don\u2019t plan on buying her one.\u00a0 My list of things that are beautiful in their simplicity?\u00a0 USC Football jerseys (apologies to my UCLA co-workers), cheeseburgers, \u201865 Shelby fastback Mustang, backyard BBQ\u2019s and that 15 year-old, hole-ridden, one-size-too-small, \u00a0favorite t-shirt that the wife always tries to throw away.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/div>\n

All these things reveal beauty in their classic, timeless, simple states.\u00a0A major contributing factor in Google\u2019s rise to dominance has been their ability to grasp the fact that people can indeed find beauty in simplicity.\u00a0 It is widely believed that the average American is targeted by over 3000 ads and exposed to hundreds of them on a daily basis.\u00a0 Ad space dominates our surroundings and it is no different in the online realm.\u00a0 \u00a0In a cyberworld cluttered with advertisements and widgets, Google continues to exercise its motto to \u201cthink backwards\u201d by displaying beauty in simplicity.\u00a0 I noticed a recent change in the Google search page.\u00a0 Traditionally, the page would look something like this:<\/p>\n

\u00a0\"\"<\/a><\/p>\n

Google simplified things even further by removing all the peripheral links to reveal a pure, clean, simple search page: <\/a><\/p>\n

\u00a0\"\"<\/a><\/p>\n

The peripheral links in the image above don\u2019t appear until you take action by moving the mouse over the page.\u00a0 You can call it the anti-AOL or the contra-Yahoo!.\u00a0 I simply call it beautiful.\u00a0 Note that I am speaking purely from a search perspective.\u00a0 A company like Yahoo! finds its strength in their network\/portal.\u00a0 When it comes to search, Google continues to deliver by sticking to one of their 10 philosophical pillars:\u00a0 \u201cIt\u2019s best to do one thing really, really well.\u201d\u00a0 That one thing is Search and the newest change to the homepage embodies this philosophy.<\/p>\n

We often speak to e-commerce businesses who try to jazz up their site with way too much text, animation, dizzying color patterns, or overwhelming ads.\u00a0 It should be well noted that potential customers and site visitors want to find the info they are searching for quickly and easily.\u00a0 Simple, clean pages do wonders for website conversions, visitor satisfaction, and bounce rates.\u00a0 The next time you give your site a facelift, I encourage you to take a lesson from Google and consider the \u2018less is more\u2019 approach.\u00a0 \u00a0You can always give us a call so we can discuss strategies for your website.<\/p>\n

While we\u2019re on the subject of Google ads, I hope you were able to catch the Parisian Love Super Bowl ad this past weekend.\u00a0 I tend to judge Super Bowl commercials by watching faces of the viewers around me rather than how I personally react.\u00a0 I noticed the faces of the viewers at the Super Bowl party were absolutely intrigued by this commercial and actually enjoyed watching it.\u00a0 There was no humor, celebrity spokesman, or special effects.\u00a0 It was simple yet captivating\u2026 how fitting of Google.\u00a0<\/p>\n

http:\/\/www.youtube.com\/watch?v=fYavikKP8wI<\/p>\n

On a personal note, this commercial is the one that got my vote:<\/p>\n

http:\/\/www.youtube.com\/watch?v=4rsEnwKrsvc<\/p>\n