Category: Marketing Tips

QUICK TIP #2 – Retargeting

mwon
 

Retargeting is a powerful tool in the online advertising world.  Even if you are not using it as part of your current marketing strategy, you’re competition probably is! This technology allows you to place ads in front of visitors who have already been to your website while they browse the internet.  Retargeting is a powerful marketing tool, but it is easy to get wrong, and the consequences can be costly in terms of your budget and brand.
QUICK TIPS:

  • Make Your Ads Impactful

Create eye catching, dynamic ads that include a strong hook. A “hook” gives your prospects a compelling reason to take action right now. Examples of hooks are deals, sale pricing, discounts, or coupon codes. Make sure to include a phone number on all of your ads!

  • Create Multiple Campaigns For Each of Your Goals

Don’t make the common mistake of creating one campaign that contains numerous ad groups. Create multiple campaigns, one for each of your desired goals. Your campaigns will be a lot easier to manage and you will have a better understanding of what is working and what is not.
More on Retargeting:

In a recent Google case study we can see some astonishing results with the use of Dynamic Remarketing. Click here to see the results.

http://www.google.com/think/case-studies/case-study-campmor.html

 

 

QUICK TIP #1 – SEP –Search Engine Placement

Jmounsey

 

If you own a website, it’s natural that you want to be listed at the top of the search results. This is because users will most likely find a website that suits their needs towards the top of the page. The further down the page you are, the more likely it is that many people will miss your website. Whether you are selling products or services, you need strong search engine placement in order to get more business.
QUICK TIPS:

  • Choosing Keywords

Consider how people will search for your web page. The words you visualize them entering into the search box should be your target keywords. Keep in mind the language your business uses is not always the same language your customer uses. For example, you might consider yourself a “software dev staff augmentation firm” but most people would simply search “software development team” or “outsourced software development team”.

  • Don’t Fight the Odds

Make sure your targeted keywords are always at least two or more words long.  Most of the time, single-word searches are too ambiguous to be effective. There are many reasons why someone might search for something like “bicycle.”  Don’t spend all your time fighting the odds. Choose phrases that contain two or more words, and you will have a much higher chance of success.

 

More on SEP:

Illustrating the importance of being on top, an infographic on SearchEngineJournal.com shows clicks from paid search listings are now outnumbering clicks from organic (unpaid) search listings by almost 2:1 in keyword searches with high commercial intent, or keywords where the searcher is looking to buy a product or service. Click here to read more.

http://www.searchenginejournal.com/are-google-ads-winning-an-data-filled-infographic/