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QUICK TIP #3 – SEO

10/09/201310/09/2013 mwon

If you own a website, SEO should be a part of your growth strategy. SEO is a combination of strategies, techniques, and procedures which are used to increase site visitors and achieve a higher ranking on the search engine results page. SEO is basically just another way to make your website more eye-catching to the search engines so you get more customers. The search engines are always changing their requirements. Most people don’t know how to work with all these changes, let alone keep up with them. Those that do find that it takes a lot of time, energy, and effort to keep up with the SEO process.

QUICK TIPS:

SEO Your Website

Audit your keywords to make sure they align with your goals. Use a combination of long and short keywords. Make sure you use your keywords in your title tags and anchor text. Frequently check out your competition to compare your rankings versus theirs.

Content is King

If you are trying to perform better in the search engine results, providing new, quality content is a must. Give your customers and audience content that is as informative as possible. One of Google’s biggest pet peeves is low-quality, duplicate, or outdated content.

QUICK TIP #2 – Retargeting

10/09/201310/09/2013 mwon

Retargeting is a powerful tool in the online advertising world. Even if you are not using it as part of your current marketing strategy, you’re competition probably is! This technology allows you to place ads in front of visitors who have already been to your website while they browse the internet. Retargeting is a powerful marketing tool, but it is easy to get wrong, and the consequences can be costly in terms of your budget and brand.

QUICK TIPS:

Make Your Ads Impactful

Create eye catching, dynamic ads that include a strong hook. A “hook” gives your prospects a compelling reason to take action right now. Examples of hooks are deals, sale pricing, discounts, or coupon codes. Make sure to include a phone number on all of your ads!

Create Multiple Campaigns For Each of Your Goals

Don’t make the common mistake of creating one campaign that contains numerous ad groups. Create multiple campaigns, one for each of your desired goals. Your campaigns will be a lot easier to manage and you will have a better understanding of what is working and what is not.

QUICK TIP #1 – SEP –Search Engine Placement

10/07/201310/09/2013 Jmounsey

If you own a website, it’s natural that you want to be listed at the top of the search results. This is because users will most likely find a website that suits their needs towards the top of the page. The further down the page you are, the more likely it is that many people will miss your website. Whether you are selling products or services, you need strong search engine placement in order to get more business.

QUICK TIPS:

Choosing Keywords

Consider how people will search for your web page. The words you visualize them entering into the search box should be your target keywords. Keep in mind the language your business uses is not always the same language your customer uses. For example, you might consider yourself a “software dev staff augmentation firm” but most people would simply search “software development team” or “outsourced software development team”.

Don’t Fight the Odds

Make sure your targeted keywords are always at least two or more words long. Most of the time, single-word searches are too ambiguous to be effective. There are many reasons why someone might search for something like “bicycle.” Don’t spend all your time fighting the odds. Choose phrases that contain two or more words, and you will have a much higher chance of success.