The Best Places To Put A Small Marketing Budget

small marketing budget
Image via Flickr

Online advertising is an expanding field, offering companies across all sectors a wide variety of options. No matter how much or how little money you have available, making the right choices is key.

However, your budget does dictate your freedom to experiment. Those on a bigger budget can simply try again if one method fails to generate the best response. On the other hand, you’re unlikely to have the cash to finance another attempt on a smaller budget, making each choice more important.

You need to invest a small marketing budget in the right places, but how do you know what these are? Read More

5 Ways To Speed Up Your Site

website page speed

Your website has many plates to spin at the same time.

First, the visuals must be attractive enough to grab visitors and keep them engaged. Your layout must be clear and well-structured enough to navigate with ease. Your content must be well-written, easy to scan, and appropriate for your target demographic.

However, one area you might not give enough consideration is speed. Read More

Does A Page Title Matter Anymore?

are page titles still important?As search engines evolve, businesses may well struggle to keep their websites optimized for the latest algorithm.

Failing to update a site is a huge mistake, and the subsequent drop in rankings can cause setbacks for a brand – and putting it right costs time and resources. Most of the changes implemented by Google are designed to improve user-experience and help sites of the highest quality perform better, but falling behind can be hugely annoying (to say the least). Knowing how to stay in-line with the latest trends, though, is hard. Read More

3 Marketing Conferences To Attend In 2016

marketing conferences 2016Every year, dozens of conferences across the USA offer marketers a deep insight into the current industry-culture while forecasting key future developments.

Professionals in the digital-marketing sector flock to these events by the hundred, keen to stay ahead of the curve, but traveing across the country to visit them all is nigh-on impossible. You have to pick and choose which conferences you attend, but which deserve priority?

Of all the events taking place throughout 2016, three in particular promise to be unmissable. Read More

3 Signs You May Have Been Hit With A Content, Spam, or Link Penalty By Google

signs you may have been hit with a google penalty
Image Source: https://www.flickr.com/photos/india_7/15967812476

In recent years, Google’s war on black-hat optimization techniques has continued to become more brutal. Panda and Penguin updates make manipulating search indexers harder than ever, weeding out sites still employing unethical or unsportsmanlike methods and creating a fairer playing field for those following the rules.

When Google released their Penguin update back in 2012, more than 1 in 10 search results were affected immediately: content of a poor quality was eliminated and some sites vanished. Google’s penalties are designed to make businesses and site-owners re-think their approach to online-marketing: if their content-strategy sees their rankings drop severely, then they need to cultivate a re-imagined campaign.

How can businesses recognize when their site has been affected by a Google penalty? Read More

Orange County SEO Agencies: Three Things to Look For in a Good One

orange county seo agency
via Wikipedia: https://commons.wikimedia.org/wiki/File:Seal_of_Orange_County,_California.svg

Orange County has a lot of SEO agencies, so how can you know which one to pick? We suggest you do your research before making a decision because the wrong SEO agency can end up damaging more than your wallet—they can damage your reputation online and your relationship with Google.

However this article isn’t meant to scare you or to shame the companies that bring our industry down. We simply want to arm you with the knowledge you need to make the right investment. The following are three things you should look for in any Orange County SEO agency you decide to work with. Read More

Are You Paying Enough Attention To Your Website Lead Generation Process?

orange county lead generationIs your business missing out on thousands of dollars in unclaimed revenue? If you aren’t paying enough attention to your website lead generation process — there’s a good chance you are.

Building your website and sales funnel is rarely a set it and forget it type of thing. To make the most of your website you should be constantly tweaking, improving, and adjusting to the response from your leads.

This might sound like a hassle, but it doesn’t have to be. The bulk of the work is done upfront and then your website just requires a little bit of attention on a regular basis. Little changes that only take ten to fifteen minutes at a time can add up to big increases in your bottom line — making it well worth the maintenance. Read More

Why Case Studies Make All The Difference When Selecting Your Orange County SEO Company

orange county seoNot all SEO companies are created equal. Between the vast amount of misinformation regarding SEO online and the wild promises that many SEO companies make, it’s easy for Orange County business owners to get taken advantage of by the wrong company.

For this reason we suggest you always look for SEO companies that openly share case studies with you. However, that’s not to say that SEO companies lacking case studies are looking to rip you off or take advantage of you. They are just not likely the best candidates for handling your SEO needs. Read More

Orange County Internet Marketing Agencies: 3 Criteria of a Good One

orange county digital marketing agencyWhen it comes to digital marketing in Orange County, you’ll find no shortage of people who think they’re an expert because they’ve read the top ten posts on the major SEO blogs. In reality, most internet marketing “advice” that you come across online is just old information that’s been recycled many times over.

If the common advice worked, no one would need to hire an internet marketing agency now would they? The truth is, real internet marketing experts know very well what works and what doesn’t, from experience. That’s why they are able to charge for their knowledge.

So how can you tell the difference between the agency putting on a front and the true experts? Here are three ways to do just that. Read More

Is Your Only Online Marketing Strategy the Right One?

orange county online marketing strategiesSEO used to be the only thing flying in Internet Marketing.

Find tons more traffic through search engine ranking and you’ll get tons more sales.

Google’s Penguin update in April 2012, and several important subsequent updates to the way that Google ranks and displays search results put a huge damper on all that SEO hysteria. It wasn’t an Earthquake that was immediately apparent, but the devastation to SEO practices has been near total.

Amateur SEO buffs have still not recovered and probably some half of all the people working in SEO still do not quite know what a post-Penguin SEO strategy should look like.

For folks whose only strategy was optimizing with ample keywords and keywords in just the right places, SEO may very well be dead. It simply stopped working. But… Read More