Audit your keywords to make sure they align with your goals. Use a combination of long and short keywords. Make sure you use your keywords in your title tags and anchor text. Frequently check out your competition to compare your rankings versus theirs.
If you are trying to perform better in the search engine results, providing new, quality content is a must. Give your customers and audience content that is as informative as possible. One of Google’s biggest pet peeves is low-quality, duplicate, or outdated content.